<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Tjiptono, Fandy</dc:creator>
  <dc:creator>Layton, Roger</dc:creator>
  <dc:creator>Craig-Lees, Margare</dc:creator>
  <dc:title>Branding and brand longevity di Indonesia</dc:title>
  <dc:publisher>ANDI,</dc:publisher>
  <dc:date>2014</dc:date>
  <dc:subject>Branding</dc:subject>
  <dc:subject>Brand</dc:subject>
  <dc:subject>Merek</dc:subject>
  <dc:subject>Bran Longevity</dc:subject>
  <dc:subject>Kelanggenagn Merek</dc:subject>
  <dc:subject>Kelanggengan</dc:subject>
  <dc:subject>Bisnis Keluarga</dc:subject>
  <dc:subject>Firm Survival</dc:subject>
  <dc:subject>Product Longevity</dc:subject>
  <dc:subject>Human Capital Theory</dc:subject>
</oai_dc:dc>