Sudariyono, Gatot Analisis perencanaan strategis partai politik (studi kasus: marketing politik golongan karya dalam mengahadapi pemilu legislatif 2009 2009 Manajemen Strategi Matriks Space Matrik Ansoff Matriks Swot Marketing Politik Stp (Segmentation, Targeting, Positioning) Marketing - 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence)