<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Anggraeni, Lilian</dc:creator>
  <dc:title>Analisis pembentukan brand equity dan efektivitas iklan suplemen jao nori (studi kasus kota bogor)</dc:title>
  <dc:date>2008</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Jao Nori</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Analisis Deskriptif</dc:subject>
  <dc:subject>Cochran</dc:subject>
  <dc:subject>Analisis Biplot</dc:subject>
  <dc:subject>Consumer Response Index</dc:subject>
  <dc:subject>Kesadaran Merek (Brand Awareness)</dc:subject>
  <dc:subject>Persepsi Kualitas (Perceived Quality)</dc:subject>
  <dc:subject>Asosiasi Merek (Brand Association)</dc:subject>
  <dc:subject>Loyalitas Merek (Brand Loy</dc:subject>
</oai_dc:dc>