<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Julianingsih, Suci</dc:creator>
  <dc:title>Analisis ekuitas merek pocari sweat di kota bogor dan depok</dc:title>
  <dc:date>2006</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Pocari Sweat</dc:subject>
  <dc:subject>Structural Equation Modelling</dc:subject>
  <dc:subject>Strategi Penguatan Merek</dc:subject>
  <dc:subject>Usaha Usaha Pemasaran</dc:subject>
  <dc:subject>Brand Awareness</dc:subject>
  <dc:subject>Brand Association</dc:subject>
  <dc:subject>Brand Perceived Quality</dc:subject>
  <dc:subject>Brand Loyalty</dc:subject>
</oai_dc:dc>