<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Budiono</dc:creator>
  <dc:title>Analisis ekuitas merek dan implikasinya terhadap strategi pemasaran produk obat anti nyamuk bakar</dc:title>
  <dc:date>2002</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Obat Anti Nyamuk Bakar</dc:subject>
  <dc:subject>Atribut Produk</dc:subject>
  <dc:subject>Strategi Pemasaran</dc:subject>
  <dc:subject>Reckitt Benckiser</dc:subject>
  <dc:subject>Tiga Roda</dc:subject>
  <dc:subject>Ekuitas Merek</dc:subject>
  <dc:subject>Swot Analisis</dc:subject>
  <dc:subject>Perilaku Konsumen</dc:subject>
</oai_dc:dc>