<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Riyadi, Rachmat Pudjiono</dc:creator>
  <dc:title>Analisis efektifitas iklan produk susu formula balita melalui pendekatan evaluasi preferensi konsumen dan consumer decision model (cdm)</dc:title>
  <dc:date>2004</dc:date>
  <dc:subject>Manajemen Produksi</dc:subject>
  <dc:subject>Afektifitas Iklan</dc:subject>
  <dc:subject>Produk Susu Formula Balita</dc:subject>
  <dc:subject>Preferensi Konsumen</dc:subject>
  <dc:subject>Segmentasi</dc:subject>
  <dc:subject>Positioning</dc:subject>
  <dc:subject>Cluster</dc:subject>
  <dc:subject>Iklan</dc:subject>
  <dc:subject>Merek</dc:subject>
  <dc:subject>Consumer Decision Model</dc:subject>
</oai_dc:dc>