<?xml version="1.0" encoding="UTF-8"?>
<oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Sefitri</dc:creator>
  <dc:title>Analisis perilaku pedagang makanan terhadap merek kecap manis dengan menggunakan konsep pengukuran brand eqvity : Studi kasus pada kecap merek abc, bango dan indofood di wilayah kota bogor</dc:title>
  <dc:date>2004</dc:date>
  <dc:subject>Manajemen Pemasaran</dc:subject>
  <dc:subject>Kecap Manis</dc:subject>
  <dc:subject>Kecap Abc</dc:subject>
  <dc:subject>Kecap Bango</dc:subject>
  <dc:subject>Kecap Indofood</dc:subject>
  <dc:subject>Top Of Mind Ekuitas Merek</dc:subject>
  <dc:subject>Thurstone</dc:subject>
  <dc:subject>Analisis Faktor Analisis Clauster</dc:subject>
  <dc:subject>Kepuasan Pelanggan</dc:subject>
  <dc:subject>Importance-Performance Analisis Saticfied Buyer</dc:subject>
  <dc:subject>Swithing Cost</dc:subject>
</oai_dc:dc>