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<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Michael Kleinaltenkamp</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Wulff Plinke</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Ingmar Geiger Editors</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Business Relationship Management and Marketing : mastering business markets</title>
  </titleInfo>
  <originInfo>
    <publisher>Springer,</publisher>
    <dateIssued>2015</dateIssued>
    <place>
      <placeTerm type="text">Berlin:</placeTerm>
    </place>
  </originInfo>
  <subject>
    <topic>Business Relationship Management</topic>
  </subject>
  <subject>
    <topic>Relationship Management</topic>
  </subject>
  <subject>
    <topic>Business Relationship</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Customer</topic>
  </subject>
  <subject>
    <topic>Pemasaran</topic>
  </subject>
  <subject>
    <topic>Manajemen Hubungan Bisnis</topic>
  </subject>
  <subject>
    <topic>Hubungan Bisnis</topic>
  </subject>
  <subject>
    <topic>Csr</topic>
  </subject>
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