<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Maddock, G Michael</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Brand New : solving the innovation paradox, how great brands invent and launch new pruducts, services, and business models</title>
  </titleInfo>
  <originInfo>
    <publisher>John Wiley Sons inc,</publisher>
    <dateIssued>1965</dateIssued>
    <place>
      <placeTerm type="text">New Jersey:</placeTerm>
    </place>
  </originInfo>
  <subject>
    <topic>Produk</topic>
  </subject>
  <subject>
    <topic>Brand New</topic>
  </subject>
  <subject>
    <topic>Product</topic>
  </subject>
  <subject>
    <topic>Business</topic>
  </subject>
  <subject>
    <topic>Business Models</topic>
  </subject>
  <subject>
    <topic>Services</topic>
  </subject>
  <subject>
    <topic>Produk Baru</topic>
  </subject>
</mods>
