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<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Lovelock, Christopher</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Wirtz, Jochen</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mussry, Jacky</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Pemasaran jasa : manusia, teknologi, strategi, perspektif Indonesia Jilid. I</title>
  </titleInfo>
  <originInfo>
    <publisher>Erlangga,</publisher>
    <dateIssued>2011</dateIssued>
    <place>
      <placeTerm type="text">Jakarta:</placeTerm>
    </place>
  </originInfo>
  <subject>
    <topic>Pemasaran Jasa</topic>
  </subject>
  <subject>
    <topic>Pemasaran Jasa</topic>
  </subject>
  <subject>
    <topic>Pelanggan</topic>
  </subject>
  <subject>
    <topic>Produk Layanan</topic>
  </subject>
  <subject>
    <topic>Ekonomi Jasa</topic>
  </subject>
  <subject>
    <topic>Kasus Starbuck</topic>
  </subject>
  <subject>
    <topic>The Accra Beach Hotel</topic>
  </subject>
  <subject>
    <topic>Distribusi Di American Airlaines</topic>
  </subject>
  <subject>
    <topic>Giordano</topic>
  </subject>
  <subject>
    <topic>Auussie Pooch Mobile</topic>
  </subject>
  <subject>
    <topic>Bank Menton</topic>
  </subject>
  <subject>
    <topic>Kualitas Jasa</topic>
  </subject>
  <subject>
    <topic>The Flower Of Service</topic>
  </subject>
  <subject>
    <topic>Komunikasi Pemasaran</topic>
  </subject>
  <subject>
    <topic>Ko</topic>
  </subject>
</mods>
