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  <name type="personal">
    <namePart>Fachroji, Ahmad</namePart>
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  <name type="personal">
    <namePart>Nursal, Adman</namePart>
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  <name type="personal">
    <namePart>Nugroho, Arissetyanto</namePart>
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  </name>
  <name type="personal">
    <namePart>Nurzal, Erry Ricardo</namePart>
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  <name type="personal">
    <namePart>Setiadi, Anung</namePart>
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      <roleTerm type="text">author</roleTerm>
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  <name type="personal">
    <namePart>Suharyono</namePart>
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  <name type="personal">
    <namePart>Alamsyah, Zeffry</namePart>
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  <titleInfo>
    <title>Pemasaran stretegik : perspektif value-based marketing dan pengukuran kinerja</title>
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  <originInfo>
    <publisher>IPB Press,</publisher>
    <dateIssued>2013</dateIssued>
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      <placeTerm type="text">Bogor:</placeTerm>
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  <subject>
    <topic>Pemasaran Strategik</topic>
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