<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Rurianto, Joko</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Pemodelan segmentasi layanan mobile advertising dalam pembentukan value co-creation di industri telekomunikasi selular</title>
  </titleInfo>
  <originInfo>
    <dateIssued>2022</dateIssued>
  </originInfo>
  <subject>
    <topic>Manajemen Pemasaran</topic>
  </subject>
  <subject>
    <topic>Click Through Rate</topic>
  </subject>
  <subject>
    <topic>Clustering Analysis</topic>
  </subject>
  <subject>
    <topic>Industri Telekomunikasi</topic>
  </subject>
  <subject>
    <topic>Mobile Advertising</topic>
  </subject>
  <subject>
    <topic>Value Co-Creation Technology Acceptance Model (Tam)</topic>
  </subject>
  <subject>
    <topic>Clustering Analysis</topic>
  </subject>
  <subject>
    <topic>Service Dominant Logic (Sdl)</topic>
  </subject>
</mods>
