<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Sharief, Derry Armand</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Analisis ekuitas merek (brand equity) kripik kentang merek leo di wilayah kota bandung</title>
  </titleInfo>
  <originInfo>
    <dateIssued>2008</dateIssued>
  </originInfo>
  <subject>
    <topic>Manajemen Pemasaran</topic>
  </subject>
  <subject>
    <topic>Kripik Leo</topic>
  </subject>
  <subject>
    <topic>Garudafood</topic>
  </subject>
  <subject>
    <topic>Ekuitas Merek</topic>
  </subject>
  <subject>
    <topic>Usaha-Usaha Pemasaran</topic>
  </subject>
  <subject>
    <topic>Importance Performance Analysis (Ipa)</topic>
  </subject>
  <subject>
    <topic>Structural Equation Model (Sem)</topic>
  </subject>
  <subject>
    <topic>Lisrel 8.51</topic>
  </subject>
  <subject>
    <topic>Manajemen Pemasaran</topic>
  </subject>
  <subject>
    <topic>Strategi Merek</topic>
  </subject>
</mods>
