Anggraeni, Lilian
author
Analisis pembentukan brand equity dan efektivitas iklan suplemen jao nori (studi kasus kota bogor)
2008
Manajemen Pemasaran
Jao Nori
Ekuitas Merek
Analisis Deskriptif
Cochran
Analisis Biplot
Consumer Response Index
Kesadaran Merek (Brand Awareness)
Persepsi Kualitas (Perceived Quality)
Asosiasi Merek (Brand Association)
Loyalitas Merek (Brand Loy