<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-7.xsd">
  <name type="personal">
    <namePart>Indraprasta, Kornelius Antony</namePart>
    <role>
      <roleTerm type="text">author</roleTerm>
    </role>
  </name>
  <titleInfo>
    <title>Analisis efektifitas promosi penjualan (promo) terhadap peningkatan penjualan merek x dan implikasinya terhadap strategi promosi dan bauran pemasaran</title>
  </titleInfo>
  <originInfo>
    <dateIssued>2004</dateIssued>
  </originInfo>
  <subject>
    <topic>Manajemen Pemasaran</topic>
  </subject>
  <subject>
    <topic>Produk X</topic>
  </subject>
  <subject>
    <topic>Pt. Xyz</topic>
  </subject>
  <subject>
    <topic>Analisis Industri</topic>
  </subject>
  <subject>
    <topic>Analisis Trend</topic>
  </subject>
  <subject>
    <topic>Analisis Pemasaran Penilaian Terhadap Efektivitas Promosi</topic>
  </subject>
  <subject>
    <topic>Metode Studi Kasus</topic>
  </subject>
</mods>
